Enroll Today
Enroll Today

Client Spotlight Ideas From an Eyelash Technician Training Program

"Thank you" is a wonderful thing to say. It can make someone feel better instantly, but it's not enough if you're in business. As a lash technician, client appreciation is key to success. This means coming up with creative and sincere ways to express your gratitude. However, that's easier said than done.

Some lash businesses offer nothing more than a quick hello and goodbye. This can make clients feel unimportant like they're just another number to your finances. You don't want them to feel this way, so you're looking for ways to highlight your clients and make them feel special.

At the same time, you don't want to spend a lot of money on it. In that case, social media is the answer! These platforms offer easy, quick, and customizable options to create "client spotlight" posts. Most importantly, they're free!

Our eyelash technician training program aims to help lash artists show client appreciation using social media. Fix yourself a warm cup of coffee, and take a few minutes to check out our incredible client spotlight ideas!

Eyelash Technician Training: 7 Client Spotlight Ideas for Social Media Marketing

Searching for incredible ways to let your clients know how much you appreciate them? Here are some ideas to help you express your gratitude and strengthen your relationship with your clients using social media. Choose your favourite "client spotlight" content today and get started right away!

eyelash technician training - blue-eyed woman before and after lash extensions closeup

Client Spotlight #1: Lash Transformation

Show off your fantastic lash skills with transformation photos or videos of your client! This is one of the easiest ways to get them involved and excited about the results. Moreover, this kind of post usually receives lots of engagement because of the visual appeal and realistic demonstration.

So what are you waiting for? Prepare your cameras and take the before and after content during the lash appointment. Tag your client since they're the highlight of this post, but don't forget to ask for permission before posting!

Client Spotlight #2: Contest Winners

Do you run lash-related contests on social media? If so, you can use them to share photos or videos of the winners and their prizes. This is a great opportunity to highlight your clients and boost social engagement with your audience.

For example, you can launch a lash-related quiz and reward the winner with a free lash service or product. Then, you may use that for a client spotlight post on your Instagram account. Simply upload the photo of your client (ideally one where they have their lash extensions on fleek) and their reward.

Client Spotlight #3: Lash-Related Client Trivia

Here's a more personal way to show off your clients while also providing interesting content for your target audience. Ask a client if they can share something about their personal life related to lashes. It can be a little background story on how they got into lashing or any memorable lash-related experiences in the past.

This gives people a chance to get to know you and your current clients better. Moreover, it shows how approachable you are, which is great for building relationships with both current and potential clients!

Client Spotlight #4: Client Testimonials

A non-anonymous review not only reveals something about your business but also gives credit to your client. You can ask your clients to write down or record a short review about their experience with your lash services. Then, use that content on social media for your client spotlight.

It's necessary to get consent before posting any social media content involving your clients. Asking for permission to publish is a legal requirement. It will also make your clients feel more at ease with your business and continue to trust and support you.

lash technician training - woman filming using a phone

Client Spotlight #5: Special Thank You Videos

Are captions and photos not enough to convey your appreciation? Consider recording a special gratitude video instead. This is a good opportunity to stand out from the competition, show off your personality, and connect with your audience on a personal level.

Your thank you video doesn't need to be complicated. You can simply film yourself using your phone, prepare a list of your clients' names, and give them a shout-out to express your gratitude. Lastly, remember to tag those clients on your social media post!

Client Spotlight #6: Lash Tips From Clients

You are the lash expert here, but you also teach your clients something valuable that they can share in their own language. So if you have a client who's passionate about lash care, offer them a spotlight on your social media account and share some lash advice with your followers.

Ask your client to film a quick video or include their photo with the tips using simple graphics. This type of content gives your clients a chance to educate others and show how much you care about what they say. As a result, you'll boost your business reputation even more.

Client Spotlight #7: Q&A Highlights

Q&A sessions show your transparency and willingness to engage with your lash clients. If you plan to hold a session soon, use it to give your clients a social media spotlight. We recommend doing it through highlight posts or livestreams.

For example, pick a handful of comments and create a collection post (with answers) to highlight your clients. When it comes to livestreams, give a shout-out or interact with your clients in real-time to address their lash-related concerns.

Client Appreciation Online Training at Beauty Boss Academy

Client spotlights on social media are all the rage these days. There are good reasons why—they're modern, casual, personal, and most of all, free! So if you're looking for a quick and easy way to start, set up a social account for your lash career and start posting client spotlights!

What kind of client spotlight can you post? You can post before and after photos, testimonials, client trivia, Q&A sessions, or repost their posts about your service. Of course, the list doesn't stop there; you can be as creative as possible! But before you do anything, ask permission from your client to maintain their trust and support.

Are you interested in learning more about client appreciation? Our lash technician training courses offer creative and cost-saving methods to show genuine appreciation for your lash clients! We also teach you how to build your lash expertise and knowledge so that you can become the lash boss you've always wanted to be.

Start your journey with Beauty Boss Academy today! We currently offer the following lash extension courses.

  1. The Classic Course - our eyelash extension training course for those with little to zero experience and planning to start from scratch
  2. The Classic Refresher Course - our lash training for experienced lash stylists looking to refine their lash knowledge and skills
  3. The Volume Course - our eyelash extension course for those interested in fluffy, volume lashes or looking for a service extension

We're intrigued to see what you'll come up with to give your lash clients the spotlight they deserve!

[email-subscribers-form id="2"][/email-subscribers-form]
Join the family and get support & inspiration from other lash artists and beauty professionals, plus exclusive BBA updates and promotions!

Follow @beautybossacdemy

This error message is only visible to WordPress admins

Error: No feed found.

Please go to the Instagram Feed settings page to create a feed.

crossmenuchevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram