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How to Become a Lash Tech Social Media Boss Using Behind-The-Scenes Content

Your question is, "Should I show behind-the-scenes of my lash business on social media?"

Our answer is, "Why shouldn't you?"

Many people like unpolished and genuine content more than you think. This is an awesome opportunity to show off your work and grow your audience, especially in business. And it hits two birds with one stone—you satisfy a newcomer’s curiosity and build trust with your existing clientele.

But what kind of lash tech BTS content should I share? Now, that's a great question.

It can be tough to come up with fresh and interesting ideas for social media marketing. What works one day might not work the other, and it's also difficult to keep up with the trends. But the good thing with behind-the-scenes content is that it's timeless!

If you're wondering how to become a lash tech that can nail the art of social media marketing, here are some quick ideas to start with. What kinds of behind-the-scenes content are there? How can you ensure that your followers stay interested in what you have to show? We're here to help!

How to Become a Lash Tech 101: Why Use Social Media and Show Behind-the-Scenes Content

As an aspiring lash tech, you're always thinking about strategies to build a solid customer base. These days, social media is one of the fastest and easiest ways to build your clientele and boost your brand. Here's why.

Social Media, A Must-Have for Businesses Today

Why do people favour a lash business with a well-managed Facebook or Instagram page over one without it? Here are four reasons.

  • Social media has become a routine for many people. Many people spend hours each day scrolling through their social media feeds. It's an excellent opportunity to engage them with your brand.
  • You can avail useful social media marketing features for free! For example, you can post announcements, use hashtags, and track content interactions on Facebook using free features.  
  • Social media has a place for every audience. If you want to get serious and post industry-related content, there are platforms for them like LinkedIn. You can also show your fun and creative side with visuals and witty captions on Facebook or Instagram.
  • Social media is increasingly popular, and for good reasons. There's so much room for creative ideas and useful tools. The best part is that you don't have to spend a lot, especially when you're just getting started with your lash business! So there's little to no reason not to use it to boost your brand.

The Timeless Charm of Behind-the-Scenes

There are plenty of social media post ideas, from fun facts to customer spotlights. They're all good (and we encourage you to try them), but it's not enough to just post simple lash-related pictures and information. You also need to show people what goes on behind the scenes!

Here's why you should consider behind-the-scenes content as an option.

  • People connect with other people; isn't it only natural to have behind-the-scenes content? It encourages a deeper trust beyond client and brand relationships.
  • Many people pay more attention to real scenes than stock photos. We’ve learned the hard way with enough expectation vs reality situations.
  • It shows the human side of your team. It makes you look more friendly, approachable, and genuine.
  • It's a way of showing transparency. This is a fantastic way to show off your skill and commitment, especially since they may want to see how you conduct your lash appointments.
  • It's timeless content! You can use it over and over again, rain or shine, on ordinary days, or on special occasions. People will always be interested in seeing how you work.
how to become a certified lash tech - behind the scenes view of blond woman preparing for beauty live stream

6 Behind-the-Scenes Ideas to Boost Your Lash Business on Social Media

Clients are naturally interested in how pretty lashes are made, how lash products and tools are used, and how you operate lash appointments. It gives them a moment to figure out whether they can trust their investment in you.

And when it comes to lash businesses, BTS content is a must-have! Here are six ideas to kickstart your posts.

#1: The Daily Life of a Lash Technician

Pretty lash photos are nice, but we want to see the magic in action! Share how you start your day as a lash tech, from preparing for the first appointment to packing up at the last hour. You can even show off how you organize your workstation and products.

#2: Progress and Success

Prepping for a new lash service or eyelash extensions workshop? Getting new station chairs or moving to a new office? Perhaps, you've been busy lately and trying to improve your work-life balance. Whatever it is, people will love seeing your big and small progress. It can also serve as a source of inspiration and motivation.

#3: Unique Stories

How are you different from other lash brands? What is your unique story? Tell them. Share how you got into the lash extension industry, your mission and vision as a business, how you continuously grow in your expertise or how you want to change the game. Don't be scared to show how proud and confident you are of your hard work.

#4: Team Building

Add some friendship and appreciation to your insider content with team building and other similar activities. It shows your character and how you work with your collaborators. It will significantly impact the way people see and perceive your brand.

how to become a lash tech in texas - camera filming a woman drinking on a poolside back view

#5: Personal Updates

Who are you outside of the lash studio? Is there a significant life event you're comfortable sharing with everyone? Naturally, clients want to learn more about the successful lash artist they're entrusting their lashes to. You're like a friend they can trust and share life stories with.

#6: Live and Laugh

Lastly, let your behind-the-scenes posts show life isn't always about taking things too seriously. You're sincere about your passion, but you also love to have a good laugh on a hard day and share it with people in need. So feel free to share funny episodes in your lash journey and elicit an emotional connection with your audience.

Become a Social Expert Slash Successful Eyelash Technician With Beauty Boss Academy

Behind-the-scenes content is essential for lash businesses. It helps build trust, shows off your lash skills, and demonstrates transparency and emotional connection with your audience. Everyone loves a sneak peek of the lash technician's life, how you work with collaborators, and how you create the perfect lash looks.

For customers, it's better to know who you're investing in. It gives them a sense of security, belonging, and confidence in your abilities. So if you're not sharing insider content yet, now's the time to start!

Wondering how to become a certified lash tech who can excellently market their business on social media? Join the Beauty Boss Academy community today! Learn how to connect and build relationships with your clients through our eyelash extension courses.
We have a lash training program for every lash enthusiast out there! Whether you're a beginner or an expert technician, we can help you grow your knowledge and skills. The best part is, you can learn how to become a lash tech in Texas, Ontario, Manila, or wherever you are on the map, because everything is done in the comforts of your home. Deliver the best lash extension service that puts a smile on your and your client's face with Beauty Boss Academy!

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