When you first start your lash business, getting the word out there can feel like a daunting task. This scenario is especially true for beginners in the lash career who just got out from certification classes for eyelash extensions. You are still gathering your confidence as a newbie.
You might be tempted to post in a few Facebook groups and call it good. But there are other ways to promote your business to help you reach more people and grow your clientele.
In this blog post, we'll explore some of those different methods and help you decide which ones are right for you. So let's get started!
The most accessible and easiest way to jumpstart your promotions is through social media, as you may be familiar with the different platforms yourself. A course for eyelash extensions will also show how social media can help your business. Here are the spaces you can open an account on and start posting for promotions:
You can grow your audience through organic means by making the most of trending hashtags. You can also maximize your reach by posting on high-traffic hours, where your audience is most active, or invest your time in fun, engaging, and high-quality content that have the potential to go viral. Moreover, if you have the budget, you can also go for sponsored ads and optimize them to reach your target audience.
Multi-channel advertising is not as hard as it looks, so if you want to reach your demographic from all parts of the internet, this is the way to go. This method is excellent for social media savvies who want their brand to grow exponentially and have the time and determination to succeed in their efforts.
After a few months of running campaigns and strategizing, you will have enough data to check your performance and make the necessary adjustments. Once you determine the platform with the highest engagement through this data, you can divert a huge chunk of your investment there. Most small and big businesses simultaneously build and grow their presence simultaneously on their socials—primarily on Instagram, Facebook, and Twitter.
Make sure to take care of your first few customers, as they will be your champion and supporters. If they like your service, they can spread your expertise and refer you through word of mouth. Client testimonials are excellent social proof, so be sure to politely request feedback from your client after a lash extension service. You can even go the extra mile and ask them to share their experience on their social media accounts for new potential clients to see. A good client testimonial means good service so
Aside from getting feedback from your customers, you can also spread your services and quality output with the help of influencers. Since the lash extension business dwells on beauty and wellness, look for influencers who share the same topic. Here are the ways influencers can help:
The followers and subscribers of these influencers would also be interested in beauty and wellness, and when they see great results and reviews of your service, they're likely to follow suit and try your service for themselves—the perfect audience you want to target.
Do you also sell different lash extension essentials or maybe a complete lash service kit, aside from lash services? Boost your sales and share more about your services through affiliate marketing.
What is affiliate marketing? This is the practice of partnering with different individuals to advertise your services or products using a unique link that leads to your store. When you get a sale or the customer signs up for a service, that affiliate marketer will be paid a referral percentage.
The channel and how the links will be presented depend on the marketer. They can insert it in their blogs, vlogs, and social media posts.
One way to boost your confidence and show your knowledge from eyelash extension classes to potential customers is to show your expertise out there through events and webinars. If the situation allows it, hold face-to-face events like a grand get-together of beauty enthusiasts, and create a program that enriches attendees’ knowledge of beauty and wellness. Smoothly insert advertisements in your spiels and on the event decorations.
Hosting a webinar, on the other hand, is a great start as there is no need for you to look for an event place. Nevertheless, the preparation for the program and the topics where you can show your expertise should be well thought out. Remember, the webinar will serve as the first impression about you and your lash service business.
Another classic promotion move is sending emails to potential customers. Share some attractive lash extension benefits and enticing details about your service to encourage viewers to visit your lash bar. You can do this yourself or outsource the work to email marketing professionals. Your investment will be worth it once you get interested clients inquiring and signing up for a service.
Emails are not only for potential customers; it is also a way to stay connected with patrons. Make sure to send updates on their emails about your latest services, discounts, and even sweet occasional greetings.
Another captivating way to attract your customers is giving away free stuff because who doesn’t like getting things for free! Use the knowledge you learned from the lash training for freebies ideas. These lash after-care products would be great:
Individuals looking into having lash extensions will find these products helpful. This extra kick of hospitality may even be that one final push to convince people to try your service.
While there are minor and subtle ways to advertise, there are also ways to go big on your promotions—through murals, posters, and even billboards. These days, the competition is tough online, but if budget is the least of your worries, secure attention and growth through large, visually-appealing murals, posters, and billboards in the real world.
Strategize on the location of your huge advertisement. This time, your target audience is the general population. It can be a husband wanting to give his wife a wellness gift, or it can be an employee looking for a self-treat after their payday. Position it in heavy-traffic places like the central business district, restaurants, or beauty stores to maximize your reach.
Finally, build your own community. Entice potential customers to choose you among other service providers with post-service support. Add them to an exclusive group where fellow lash extension customers and experts can virtually hang out and provide each other support after the service. In this group, you can do the following:
Aside from the resources and help, you also create a safe space for your customers to encourage each other and keep everyone motivated about self-care.
The beauty industry is constantly changing and evolving, so keeping up with the latest trends can be tough. We know how much work goes into running a successful lash extension business, and we want you to succeed! Whether you're just starting or have been in the game for years, our team of experts is ready and waiting at Beauty Boss Academy. Get certified in lash extensions, and we will equip you with more than ten different ways to promote your business and lash technician knowledge and skills. Contact us now so we can discuss the details of our Classic or Complimentary Course Training with you. You’ll surely learn a lot from them. Talk to you soon!
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