In our fast-moving, technology-driven world, it's more important than ever to use every tool available to stay ahead of the curve. The lash industry is no stranger to this fact, and as a lash technician, it is essential to stay up-to-date on the latest trends and techniques to be on par or ahead of competitors, and maintain a successful business. If you are planning to sign up for an eyelash extensions online course, good news because you’ll learn how you can utilize available technology. Nevertheless, for your convenience, we are providing information here. Check out how you can use technology as a lash technician now.
The world is connected now more than ever, so getting your freelance lash service or wellness establishment known is easier. You can offer your services to your neighbors, nationwide, and—dream big—even worldwide! Here’s how to use technology to advertise your lash services.
In an online course, the eyelash extensions topic will teach you to begin by creating social media accounts, particularly on Facebook, Instagram, LinkedIn, Twitter, and Pinterest. It is best to have them all for you to reach a larger audience. Consistently post quality content about lash services your target audience will find appealing for brand awareness.
Do not stick to just text, but go for videos and images, and use various photo and video editing tools for your content. Many of your clients are busy and do not have time to read long articles, so make your messages more memorable through appealing video narratives and creative images.
Make sure to track data to measure the impact of your advertising campaigns. Various social media platforms already give you comprehensive reports on the reach and engagement of your posts, and you can use these numbers to know whether you need to change strategies or keep up with your best practices.
Whether it’s setting expectations for potential clients or keeping your patrons engaged, there are ways technology can help you communicate better. Because of technology, communication goes beyond face-to-face; you can now let the world know about your lash services and offers in just a few clicks.
Skip the long hours and repetitive explanations when answering FAQs and make them available on your website instead. If your clients send messages to your social media accounts, set up a bot to answer FAQs. You can also make printed brochures available for clients who visit your lash bar.
Aside from the FAQs, there are plenty more inquiries you’ll hear from your clients. Do not feel pressured to answer everything. Instead, build a community for your clients online by establishing private groups where they can interact, ask questions, and help one another.
Technology allows you to send updates about your latest offers and discounts conveniently. Utilize your social media accounts and post there. You can also inform your customers via email or a text message using the contact information they’ve provided. Emails and phones have “send to group” settings for sending convenience.
After reaching your target audience through the available technology, make sure you live up to their expectations through a state-of-the-art lash bar. There are many ways to incorporate the latest technology into your zen space, and here are some simple yet impactful ways.
Ensure your client’s comfort during the service by picking out the best lash bed or table. Pick an ergonomically designed chair that ensures your customer will not have an aching neck and back after the service. Find a comfortable chair for you too—you’ll need one in the perfect height to perform your work excellently.
During the service, let your clients enjoy a relaxing ambiance. Find a scent diffuser to fill the air with a smell that makes them forget about life’s worries. Lighting also affects the mood, so find something dynamic and warm—not too bright—to create a tranquil space.
You will learn the importance of a proper lash kit in your online eyelash extension certification classes. What’s inside the kit will affect how your clients’ lashes look, so always be updated with the latest and best brands. Although you need to strike a balance: it is also effective to use tried and tested products over new ones.
After reaching out to your customers and successfully bringing them in your lash bar for a service, it’s judgment time. Encourage your clients to leave you feedback and comments after their lash service. Regardless if they give you a high rating or even complain, you can always learn from what they have to say. Here’s how technology will make this process easier.
You can go for ready-made surveys and feedback templates found online. Some of the tools you can use are Quaraloo, Zonka Feedback, Feedier, Hubspot CRM, InMoment, and GetFeedback. Whether you choose ready-made or customized ones, keep the survey short, so your clients finish them and you can get workable data for analysis.
If you want to make it convenient for you and your client, use websites where clients can post feedback easily. In using these, you can make sure that a good number of potential clients will know about your business and see your customers' feedback as comments on Google Business Profile, Yahoo Business Listing, Glassdoor, FourSquare, and similar sites that are for public viewing.
You can also put everything in one place, from your advertising campaigns to client feedback, by asking your customers to leave their comments and ratings on your social media pages. In this way, when clients search for a lash service business and land on your page, they’ll see all essential information in one place.
The use of technology has revolutionized how we do business, and the beauty industry is no exception. If you’re looking for ways to improve your lash service or take your business to the next level, consider utilizing the latest technological tools and trends we’ve mentioned here. All these advanced ways work together to ensure that you provide quality service to your clients and help you grow your business.
If you want to learn more about client care and be the best lash technician you can be, you can sign up for various courses here at Beauty Boss Academy. We have the Classic Course, Volume Course, and Complimentary Courses to keep your knowledge up-to-date and to hone and improve your skills. If you’re interested, we’re just a chat away!
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