97% of people nowadays use online search to look for businesses, and your next lash client could be one of them! The problem is that you lack a strong online presence.
Given the rising demand for lash techs, it's no surprise that many are looking to break into the lash industry. For this reason, you must develop a strategy that will set you apart from your competitors. Here's what we think you should have first and foremost: an optimized business website.
In today's digital age, having a business website is key to success. However, setting up and maintaining it isn't something you can accomplish overnight. You might wonder if it's worth all the work, so we've written the most compelling benefits of becoming a lash artist with a website!
Lash extensions are a visual experience. People need to see your work to decide whether they're interested in booking an appointment with you. But with a physical location alone, getting as many clients as possible will be difficult.
Many people today rely on a quick search online to look for businesses. Therefore, you'll need an active online presence, such as a company website, for clients to access quickly. But aside from that, what else can a website offer you? Let's break down the seven reasons below!
A business website makes booking easier for you and your clients. Someone can't always be around to make face-to-face reservations. Your clients will truly appreciate it if they can book an appointment with you through an online platform.
Meanwhile, it's also convenient for the eyelash extension artist. You can take your time responding to appointment requests and other messages. Consequently, you don't have to be glued to your phone or laptop all day and worry about losing potential clientele.
Online presence means global exposure! With a business website, you're no longer limited to clients who can physically visit your salon. Instead, you can reach a larger target audience to market your lash business. But what good does it do if people can't get treatment in my salon?
There's more to business growth than just your lash appointments. With a strong online presence, you can collaborate with social media influencers and other organizations interested in promoting a common theme. This will help increase your followers and brand awareness.
If you want to find more moneymaking opportunities, make your business website an ecommerce platform. Sell some awesome lash-safe products on the website and promote limited deals, discounts, or affordable rates. Many clients will surely consider booking appointments with you!
Also, this isn't just your win. You're doing your clients a favour, helping them find trusted products to maintain their lash investment. As a result, they will trust you even more as their lash technician. And what's the takeaway from all these? Better client relationship and retention!
Achieving balance in your work/life as a lash artist is not a marketing bluff. This job gives you the impossible flexibility and freedom in a typical 9-5 shift. For anyone who wants their work to fit their lifestyle rather than the other way around, it's an excellent career choice.
Do you wish to spend more quality time with your loved ones? Or maybe travel the world and still keep your business afloat? Then, start a lash business with an optimized business website. Avoid getting stuck in your salon all day, and keep track of inquiries, bookings, and metrics anytime, anywhere!
Consider your lash website as the first impression. You may have an incredible lash salon or service, but some of your clients start their journey online. Therefore, it's crucial to have a stellar website.
An eye-catching, professional, and engaging homepage can instantly get you a client or two. Who knows? They might even become your loyal customers. Imagine how simple it is to grow your clientele with a single web page; what more can you ask for?
Have you ever thought of working simultaneously as a lash tech and a digital marketer? Establishing your lash extension website will require you to understand digital marketing concepts. This includes content writing, graphic design, social media marketing, and SEO.
You may be unfamiliar with these things for now, but soon you'll learn to use them to grow your eyelash extension business! Of course, you don't have to do all the work independently. You can always outsource the tasks and still expand your learning experience.
Are you worried that these efforts will turn to waste when people stop coming for lash treatments? Here's the good news: people will always look for beauty treatments! Regardless of the factors influencing buying decisions, the beauty industry will continue to grow.
In other words, there's no need to stress over a recession affecting your business anytime soon. Plus, having a lash website will keep things running even when you're not physically present in the salon. So build a great one and show your lash expertise to the world!
It's easy to see why websites are necessary for a business and more so in beauty-related jobs like lash extensions. You need a strong online presence and plenty of visual marketing to showcase your services. So consider setting up a business website if you're planning to establish a lash business in today's digital era.
Its merits include two-way convenience, global exposure, retail opportunities, work-life balance, and new learning experiences. There's no reason not to add a website to your business plans; it offers many wonderful opportunities!
Join the BBA community today! You'll learn how to become financially independent with our lash courses and not let the typical 9-5 jobs keep you from achieving a work-life balance. We offer comprehensive lash extension training that teaches everything about lash artistry and running a successful business.
Our courses are also mobile, tablet, and PC-friendly, so feel free to take your learning experience wherever you go. We look forward to helping an experienced or new lash artist!
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